Adam Hope Wins Toyota Good For Cricket Awards 2025 – Media Hero
The Cricketer Magazine have announced on their website that our very own Adam Hope has been named the winner of the Toyota Good For Cricket Awards 2025 – Media Hero Award.
The Toyota Media Hero Award recognises the very best in cricket content across old and new media — and Adam’s contribution to Lowerhouse, Lancashire League cricket, and the wider grassroots community makes him an incredibly deserving winner.
The Cricketer interviewed Adam, which you can watch below:
Award Nomination (Full Submission)
Adam comes from Lowerhouse ‘Royalty’
Grandad Geoff ‘Bomber’ Hope gave his life to the club in various roles — coach, team manager, odd job man, groundsman etc.
Grandma Maggie provided similar support in the tea-room. Both have sadly passed.Dad Jez is the club’s 2nd highest wicket taker (595).
Uncle Nicky scored over 4,000 League & Cup runs.
Uncle Matt chipped in with 347 wickets, over 2,500 runs, and captained the club to their first trophy in its 162-year history back in 2004.With a full-time job and growing family — Teddy (5) and Felix (2) — Adam and his wife Lauren have their hands full.
That said, he and a dedicated group of volunteers have built more than just a media operation.
For over a century, Lowerhouse Cricket Club stood as a cornerstone of its community. But in the last two decades, it has evolved into something even greater — a thriving, digitally-connected hub that’s become one of the most innovative and followed amateur cricket clubs in the country.
That technology transformation began in 2002, driven forward when passionate volunteer Adam Hope took over the club’s website.
What started as a simple way to share match reports and team selections soon became a powerhouse platform. Today, the site boasts over 5,000 posts, regular weekly readership of 20,000 hits, and fully integrated e-commerce and ticketing for matches and events. In a sport often accused of lagging behind the times, Lowerhouse has become a rare example of how tradition and technology can work hand in hand.
As social media exploded in the 2010s, so too did Lowerhouse’s reach.
Under Adam and Secretary Frank Entwistle’s stewardship as social media and website team, the club’s follower base has grown to more than 20,000 across X (Twitter), Facebook, Threads, and Instagram.
In 2024, the club ventured onto TikTok — and in just 60 days had racked up over 1 million views.
The content? A mix of match highlights, behind-the-scenes moments, and fan-friendly features that make Lowerhouse feel accessible to all, whether you’re a lifelong supporter or a first-time visitor.
This has since blended into YouTube, where the club stream every game live for fans who can’t make it on the day or followers who live abroad.
Facebook.com/LowerhouseCC
@LowerhouseCC (X) & YouTube as examplesThis digital revolution hasn’t just been about online numbers — it’s transformed the matchday experience.
Crowds at Liverpool Road regularly top 500 for League Games, with over 1,000 for big T20 games & Cup finals. The club’s Annual Bonfire Night has drawn as many as 5,000 attendees.
These aren’t just events — they’re community moments, blending sport, entertainment, and family atmosphere. Each is powered by strategic online promotion, seamless ticketing, and a growing sense that something special is happening at Lowerhouse.
That growing profile has drawn national attention.
In 2019, The Guardian featured the club in its piece “Fear and Loathing in English Cricket’s Fraying Heartland,” spotlighting Lowerhouse as a beacon of resilience and reinvention.
The club’s commitment to heritage hasn’t gone unnoticed either. The History Books, an online museum curated by Adam with some help from a team of volunteers, now hosts over 560 artifacts from the club’s storied past.
There’s also the audio arm of the club’s media offering: The Housecast Podcast.
With more than 100 episodes and over 100,000 listens across Spotify, Apple, and other platforms, it’s a digital lifeline for fans near and far.
It’s become a place where players, legends, and supporters share memories, stories, and insight — preserving the club’s soul in sound.
Adam is the driving force behind the club’s media revolution — constantly spinning plates, but always available, always keen and driven to explore the possible and potential.
A Legacy of Innovation
Adam’s work has transformed Lowerhouse from a traditional community cricket club into a modern media powerhouse — blending heritage, community spirit, and innovation in a way few amateur clubs have ever achieved.
On behalf of everyone at Lowerhouse, we congratulate Adam on this richly deserved national recognition. His dedication, creativity, and countless voluntary hours have strengthened our connection with supporters, volunteers, players, and the wider cricketing world.
Congratulations Adam — Media Hero, club legend, and a true Lowerhouse success story.
Frank Entwistle
Secretary, Lowerhouse Cricket Club
